Promoted the annual San Francisco Red Bull Flugtag event. Developed creative ways to bring awareness to this especially fun and creative event where participants invent their own flying machine and launch off of the Pier and into the harbor. Whichever flying contraption flies the greatest distance wins the Red Bull Flugtag award. There are also special prizes for creativity, uniqueness, hilarity and the like. Everyone older than 18 is welcome to enter at their own risk.
An interactive event website was developed to process the registration process online and streamline this part of the contest for the Red Bull admin team. Press releases were syndicated before and after the event to increase awareness as well as rav card distribution, pre-event launch party and post even syndication.