Twitter Success Stories

Top Twitter Success Stories

As of January 2017 there are 500 million tweets posted each day. There are approximately 7.4 billion people on the planet.  The number of tweets per day is only going to rise as people become Internet connected and learn of Twitters quick and easy chat and picture capacity.  The creative uses and power of this type of networking help facilitate some inspiring success stories. Here are just a few top examples of unbelievable twitter success events connecting people and opportunity;

TwitterSuccessStory-Limonada#TwitterSuccessStory
No. 1
Elrubius, a famous gaming YouTuber announced a contest on his YouTube channel in August of 2016. He listed a bunch of gaming give-aways and promised their disbursement as rewards for generating the largest number of re-tweets ever.  His fan base went crazy and accomplished his goal earning Elrubius the largest retweet of “Limonada” for 2016.  Why limonada?  Because at the end of his gaming give away line up he included 4,000 lemons.

 

 

 

 

 

TwitterSuccessStory-Wendys#TwitterSuccessStory
No. 2
Carter Wilkerson, a man hungry for “nuggs”.  While ordering chicken nuggets at Wendy’s he tweets the company, “how many retweets for a year of free chicken nuggets?” Wendy’s chicken nugget reply’s with “18 Million”.  He responds, “Consider it done” and tweets out “Help me please. A man needs his nuggs” earning him over 3.4 million retweets by May of 2017.

 

 

 

 

 

TwitterSuccessStory-JackDorsey#TwitterSuccessStory
No. 3
Jack Dorsey, co-founder of Twitter, made his first official Tweet on March 2006 and made history, “just setting up my twttr”.  Profound, no.  Historical, yes.  Twitter.  Essentially a really cool public texting chat board with pics.  Fast forward ten years and one billion tweets are being posted each week.  You’ve come a long way Jack.

 

TwitterSuccessStory-proposal#TwitterSuccessStory
No. 4
Stephanie Sullivan accepted what just might be the very first marriage proposal from Greg Rewis via Twitter in 2008. Judging from Stephanie’s current last name, this is still a huge success story!

#TwitterSuccessStory
No. 5
Venture Capital Score.  Stacey Ferreira responded to a tweet invitation from Richard Branson to donate $2,000 for his charity to gain access to a meet and great at an event he was hosting.  Stacey and her brother paid the donation, met with Branson and scored $1 million in VC to get their start up, mysocialcloud, off the ground. Three years later they sold their start up to Reputation for an undisclosed amount.

Do you have a Twitter success story?  Share it with #TwitterSuccessStory or share a full description with us – we’d love to hear it!

Twitter Success Stories 2017-09-21T21:04:14+00:00

Top 3 Website Upgrades

Do you need a facelift?  If your over 40 then you probably are thinking “yes”!  Although iUpgrade does not upgrade biological material (yet), we can give you a digital facelift.

Most likely your business website could use an upgrade.

There is a large number of important features your website needs in order to obtain or maintain it’s youthful exuberance.  To get started, here is a list of the top three most valuable website upgrades for your homepage that will give you the largest, quickest return and increase in customer response.  This list is part of a check list our website design upgrade methodology filters through when evaluating a business website;

1. When a potential customer arrives at your website, do they immediately understand the core purpose of your company without having to read one single word?

If a shopper has to dig for information about you or doesn’t understand at one glance what you offer and how it will benefit them, then they are happily scooting off to your competitors website.  Don’t let that happen!  Make sure the visuals on your homepage grab their attention quickly and intuitively communicate the solution you have for them that will meet the need that drove them to your website to begin with.  The average person will take up to three seconds to determine if you meet their need of if they need to find the solution somewhere else.

2. Is your brand memorable and appropriate?

Have you invested in developing a company logo that communicates the essence of your company?  If not, this is an important investment and necessary upgrade.  Your company logo will not only benefit your website but needs to be consistently displayed everywhere your company is mentioned, promoted and displayed on and off line.  Make sure to develop a logo that is high resolution, high quality and well thought out with intentional and thoughtful design elements that represent your company. Purchasing a logo template or trying to copy another company’s logo will not provide you with the best long term solution and will communicate that your business is not a high priority.

3. Action!

It is extremely important to have a well placed, strategic action button, image or icon on your homepage.  This needs to be configured to display in a way that is not distracting but available for your customers to act upon.  It also needs to be configured so that it displays in just the right location on all platforms and device settings and sizes.  Your action buttons can be programmed to appear in just the right place at just the right time to help invoke the precise action you desire from your customers – in a way that is not annoying to them but helpful.

These three areas of focus for your website facelift upgrade are critical.  If you haven’t already implemented them we can help you and it won’t even require surgery!

Get your website upgrade today >

 

Top 3 Website Upgrades 2017-09-21T21:04:14+00:00

Quarter of a Million Views

Santa Ana, CA

YouTube Video Success

Jerry’s Broken Drill and Tap Removal, an iUpgrade marketing services Client, just reached a quarter of a million views for their much appraised YouTube video featuring the right way to remove a broken tap. The video provides a detailed instructional tutorial on how to properly use a Metal Disintegration Machine (MDM) or Electric Discharge Machine (EDM).  You might think this sort of service is needed too seldom to have the need of a broken drill or tap service provider but the over 50 years that Jerry’s Broken Drill and Tap Removal have been in business would disagree with you.  They remove bolts and taps from a wide range of engines and machines.  Without this valuable service an expensive piece of equipment may be rendered useless but with this professional and save repair the equipment is restored and able to function again.  An example would be a BMW engine that has a difficult to reach and remove broken bolt.  Parts are often shipped to Jerry’s for repair and returned with a fast turn around.

If you have a broken bolt, tap or stud that needs to be removed, Jerry’s is the one to call for fast, professional results: 714-836-6824

iUpgrade provides instructional, content rich YouTube video services.  If your business has a unique, interesting, quality service or product we specialize in developing a video that clearly communicates what you have to offer.  Contact us for a free video consultation: 541-899-9908.

Quarter of a Million Views 2016-08-17T19:56:08+00:00

How to Avoid Backlink Penalties

Backlink Building Techniques That Work

I think we have all feared the IRS at one point in our lives or the other.  Receiving a letter from the IRS is bound to raise your blood pressure unless you are expecting a refund.  If you are a business owner with employees the check in the mail from the IRS is typically not a refund check.

Google can implement the same type of fear if you suddenly see the traffic to your website drop only to find out that it is due to some backlinks to your site that have been deemed unsavory by team Google.

Because the spotlight has swung in the direction of the quality of the backlinks to your site you must be diligent to analyze how these have been managed.  How do you even begin to comb through the mess of information networking their way back to your site in the form of a link buried in an article somewhere?

Here are three tips to get you started:

#1 Pull a quality backlink report.
Ask your web person, web team or web marketing agency to perform a backlink report. This report will gather all links leading to your site, their source and will typically include a quality assessment.  This is similar to a Profit & Loss report. It will show you where the weak links are and what quality links to keep.

#2 Review your backlink strategy.
Ask your web marketing team what their strategy is for building your companies backlinks.  Are they blasting out your web address through every free link building tool they can find, not really knowing what the results will be?  Or do they have a quality content building and exchange plan in place to build quality, relevant links over time? Speed is not the best policy in the link building world. You will most likely get a ticket from the Google police.

#3 Remember, Content is King and Quality Content is Queen.
If you have a company of quality, integrity and intend to constantly improve and refine your business and market positioning, then the best link building strategy is to provide quality content.  There are many ways this quality content can be levereged to build quality links over time.  If your in business for the long haul and care more about quality then a quick fix that may blow up then this is the best link building approach.  Think of ways your company can build unique, quality content to share within your industry to help build new relationships, share your expert knowledge and you will also enjoy the rewards of traffic derived from backlinks.

How to Avoid Backlink Penalties 2017-09-21T21:04:18+00:00

SEO Keyword Architecture

Architecting the perfect keyword list for your business is critical for SEO results.  Your keywords in essence are words that perfectly describe your business and it’s unique qualities and or services.

When developing your keyword list don’t think SEO, think what your business provides best.  From this starting point the art of positioning can be applied to your list.

Your website should communicate to both humans and robots eloquently.  These two sets of communications should be precise and in harmony.  It is difficult satisfying both at the same time but it can be done with the right expertise.

Now for a warning.  There are a lot of “SEO” companies out there who will tell you that they can get your business top ranked, guaranteed.  The way that they can give you this guarantee is that you will be ranked top…of a long tail keyword.  That long tail keyword may or may not be relevant to your business or the type of customers that would benefit from your business offering.  These SEO companies don’t really care if you get relevant business.  They care that you are sold on the “top rank” hook and will worry about relevant business later.

Having said all of that about long-tail keywords now I have to go into how long-tail keywords are very effective – if the relevant long tail keywords that can are positioned correctly are pursued.

Now, let’s break-down the anatomy of the long tail keyword:

Long tail keywords are 3 and 4-keyword phrases which are specific to your business offering. A prospective customer will go to a search engine and type in what they are looking for. For example, they will type in “newport beach window repair” instead of “window”.  If you happen to sell mustang’s then you would position the SEO on your website for that specific inventory instead of a general category such as “car”.

You could assume that positioning the SEO for “car” would result in more customers but you would soon discover that you would get a plethora of irrelevant, unfruitful customer traffic such as people searching for a “car” wash.  This type of SEO architecture would not give you an ROI on your marketing budget.

After formulating your general keyword list, the long tail specific keyword list you would then start to select the priority long tail keywords to implement into landing pages and integrate into your navigation in a way that is easy to use for the customer and provides keyword benefit to the search engines.

Now let’s focus back on the long tail keyword selection.  The only way to select the high yield long tail keywords is to test and correctly position them. For example, a keyword such as “door rugs” might yield results that compete with larger competitors such as Target that will bury your listing on page twenty.  In contrast, if you select a keyword such as “elegant black welcome mat” you will most likely get much better results closer to page 1.

SEO Keyword Architecture 2017-09-21T21:04:18+00:00