Project Description

Brand development for one of the best senior living community builders in the country. Starting with the big idea about the quality of living Shea Homes senior living communities would provide, a brand was created to communicate the companies vision for this division. Conceptualization, brand design boards, focus groups, analytic and market research all came together to formulate just the right brand that would inspire and excite senior customers to invest in living in a community that would kick off a whole new, fun and active way of living.